Lets take a look at how you can expand your business online in times of financial turmoil.
Create a BLOG for online customers. (like this one)😎
Focusing on customer engagement can be the key during difficult times like pandemics. This is an approach that will increase your interaction with customers online, people stay at home and spend more time on the internet, which again increases the opportunity for you to engage with them online.
Try your hand at ESSENTIAL SERVICES.
Online services have become a trend in times like these. People have an online option for shopping try providing them your service.
If your business model allows it.
Online services become a great trend whenever a Pandemic situation arises. While such privileges didn’t exist previously when pandemics happened, today people have an online option of shopping for even the most essential of items. Hence, if your business model allows you, looking for ways to maximize revenue generated through e-commerce offerings isn’t the worst option.
Take a look at how the demand for essential services like groceries online has soared this year in comparison to offline purchasing.
Besides, setting up an e-commerce platform is hassle-free through tools like Wix and Shopify. You can simply create a separate website or even take quality app development services at modest prices from any medium or small scale developer to get mobile app ideas for your startup during the pandemic. Once you do that, it is always better to look for potential partnerships with platforms like eBay and deliver e-commerce services to customers with ease.
Revisit Unfinished projects.
If things are slow this is an ideal time to get them done.
Better now with a clear mind and time in your plate.
If things are slow, this is an ideal time to tackle those projects you have been putting off. Invest in this time—don’t waste it on Netflix or getting sucked into the never-ending news coverage. Instead, consider this time for you or your team to be invested in improving products, services and finding efficiencies. We know we all have them in our business, and we’ve been too busy to get to them. Come out of the storm stronger and have a better product or service.
INVEST IN THIS TIME
Conduct training in your company or get training yourself as a leader in areas you know will improve your company. If you know you are weak on social media marketing or accounting and budgeting, IT or a niche thing in your business category that could drive your business, invest your time into this. Get your team doing the same.
Facilitate Work from home systems.
Many small businesses are having employees work remotely for the first time. Make sure you set the expectations for those working remotely. Implement a work-from-home agreement in writing with your employees and have them sign it. Set-forth expectations and implement a procedure for a weekly productivity report.
Increase your level of technology, if necessary, as quickly and as affordably as possible. If you are on a server, you will need to set up VPN accesses for employees to access their work computers from their home computers. If you are on the cloud, this is much easier (Gmail/Google, Outlook 365, Salesforce, most modern CRMS, etc.).
Assess what functions can be done remotely and what must be completed in the office. A small team may need to be on-location for certain functions (mail, packages, shipping, etc.). Try to have a measured approach and get as many people as possible to work remotely.
People spend more time Online.
The pandemic has caused governments to set curfew and social distancing rules. With that, people are spending more time home browsing the web.
Online presence.
The pandemic has caused governments to set curfews and social distancing rules. With that, people are spending more time home browsing the web.
Small businesses have to rethink their selling strategies and reach their local audiences .
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