K.U.A of Building a brand.

What is K.U.A?

The 3 phrases of an elaborate branding process

Knowledge

Knowledge accumulated through the research is utilized in creating a firm ground work for your brand.

Important aspects:

• Baseline information

• Market Audit

• Competitive Audit

• Audit Readout

Understanding

The left brain and the right brain converge here to shape the identity and the direction of the brand by defining the brand strategy.

Important aspects:

• Customer Insights

• Brand Breif

• Positioning

• Brand Architecture

• Category Development

Action

The brand guidelines are formed and the brand finally takes breath

Important aspects:

• Naming

• Design Identity

• Brand Guidelines

• Launch

• Touch Points